School Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this episode, we discuss the importance of delivering on your brand promise. Prompted by a case study of a school in America, we explore how moving away from your brand promise as a school, risks losing its distinctiveness in this increasingly competitive market. We also share some tips to help you get on the front foot to ensure that what you are communicating as your promise, matches your school’s offering.
Get in touch at smj@imageseven.com.au
