What makes a brand trustworthy? [podcast #140]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • the use of hashtags on Twitter
  • what makes a brand trustworthy
  • using micro-influencers at your school
  • writing, content and proofing
  • how to optimise voice search for effective SEO
  • the role of creativity in marketing.

 

Listen to the podcast

Show notes

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week’s school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.

Episode links

Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au

Previous podcast episodes
To read the show notes and listen to all our podcasts: click here

Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here

enewsletter sign up

Get the latest marketing news. It’s free!