Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; how to create high-quality video with your smartphone; top tips for WordPress; the responsible use of drones; why storytelling isn’t a strategy; and the repercussions of school not listening to their stakeholders.
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Show notes
Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; and how to create high-quality video with your smartphone. Brad and Scully talk with imageseven Account Manager, Kristian Lawrence, about his top tips for WordPress. This week’s school marketing example: Hillbrook Anglican School’s responsible use of drones for their home page video. The rants and raves segment looks at why storytelling isn’t a strategy; and the repercussions of a school not listening to their stakeholders.
Episode links
- Why marketers should not neglect audio branding
- Australian advertisers pay three and a half times more for ads on Facebook
- How to create professional B2B videos using a smartphone
- Hillbrook Anglican School
- Storytelling is not a strategy
- Why private schools should learn to listen
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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