Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics; the differences that arise between the online feedback that consumers give and their actual online browsing habits; some different conversion optimisation tools that don’t always require large test sample sizes; and how low traffic websites can use conversion optimisation.
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Show notes
In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.
Episode links
- Conversion Sciences
- Your customer creation equation: Unexpected website formulas of The Conversion Scientist
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