Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In our one hundredth episode special, Brad and Scully discuss the YouTube advertising boycott and the importance of brand image; the effectiveness of newsletters; mobile applications in the post app era; interview an imageseven Account Manager, Tess Palmyre, on the subject of blog writing for SEO vs writing for real people; a genius cyber bullying prevention app called Reword; and a computer-generated painting to bring about the issue of automated content creation, specifically in blog writing, and the future of non-manual written content.
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Show notes
In our one hundredth episode special, Brad and Scully discuss the YouTube advertising boycott and the importance of brand image. In addition, they examine the effectiveness of newsletters. They also consider mobile applications in the post app era. In celebration of our one hundredth episode, Brad and Scully interview an imageseven Account Manager, Tess Palmyre, on the subject of blog writing for SEO vs writing for real people. This week’s school marketing example: a genius cyber bullying prevention app called Reword. The rants and raves segment looks at a computer-generated painting to bring about the issue of automated content creation, specifically in blog writing, and the future of non-manual written content.
Episode links
- YouTube boycott gains momentum as Telstra and Tourism Australia pull advertising
- How to create a brilliant newsletter people want to read
- What will good mobile apps look like in the post-app era?
- Case study: how Youth Mental Health Foundation took on cyberbullying one word at a time
- The Next Rembrandt
- Will artificial intelligence replace manual content creation?
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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