Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad interviews Gabrielle Dolan, co-founder of the leading storytelling company in Australia and expert in business storytelling and thought leadership. A teacher, consultant, speaker and author, Gabrielle is also a partner with Thought Leaders Global and works with organisations to help them gain a competitive edge with thought leadership. Brad and Gabrielle discuss the power of storytelling and how to use it in a school context for messages to resonate with parents, board members and other stakeholders. They also talk about what makes an effective story and some common mistakes in storytelling. Gabrielle concludes with some suggestions on how school marketers can take the first steps in using storytelling in their marketing efforts.
Episode links
- Gabrielle Dolan
- Business Storytelling Online Program
- Ignite, Hooked and Storytelling for Job Interviews and Storytelling for Job Interviews by Gabrielle Dolan
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