Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss the idea that marketing is more science than art; what can be learnt from the marketing of Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips for mastering the art of the interview; and the use of direct mail at Solihull School.
Listen to the podcast
Episode links
- Most FMCG promotions lose money
- Marketing more science than art, says ANZ head of marketing
- 27 words you should never use to describe yourself
- 2015 Social Media Report
- Solihull School
- International Boys’ Schools Coalition (IBSC)
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
Previous podcast episodes
To read the show notes and listen to all our podcasts: click here
Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here
