School marketing and communications with Charlie Maughan and Rita Kilroy
Show notes
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
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Episode links
- The Drum – For fakes’ sake, let’s talk about ‘real ads’
- The Drum – 7 out of 10 OOH ads don’t work. Here’s why and how to fix them
- LinkedIn – Cadbury Mini Eggs
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Have a question?
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
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