School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising costs in 2025, as well as sharing how to capture audience attention while reducing dependency on expensive ad campaigns. Finally, inspired by some famous viral campaigns, the team is posed the question: “Can schools ever drop their logo?”
Listen to the podcast
Episode links
- The challenge of rising online advertising costs in 2025
- Heinz UK drops logo – zoning in on perfect food pairings
- Tesco drops logo from bags
MarCom Society
To access the MarCom Society and receive a 20% discount on signup: click here
Have a question?
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
- Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
Previous podcast episodes
To read the show notes and listen to all our podcasts: click here
Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here