With the recent introduction of Google Analytics 4 (GA4), marketers are presented with a new era of analytics capabilities. In this blog, we will delve into the key benefits of GA4, discuss the migration process from Universal Analytics and provide useful tips for a seamless transition.
With the recent introduction of Google Analytics 4 (GA4), marketers are presented with a new era of analytics capabilities. In this blog, we will delve into the key benefits of GA4, discuss the migration process from Universal Analytics and provide useful tips for a seamless transition.
Being a highly visual platform, your school’s Instagram (when done right) can be a great extension of your school’s website for its ability to authentically
If you’ve been keeping up with the ever-evolving world of technology, you’ve likely heard of the term ‘ChatGPT’, followed by the controversy this latest artificial
The question is often asked: “What is the best media for my marketing campaign – traditional (TV, radio, print, direct mail), digital or both?” If
Are you creating and promoting content to attract prospective parents to your school? It might be time to consider an inbound marketing campaign. Inbound marketing
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent
At the start of the academic year, it’s time to look at your progress and preparations for the year ahead, along with the implementation strategies
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