How to create a visual style guide for your school brand
When I was in high school I read a book called How to be Cool by Will Smith. At the age of 16, it got
When I was in high school I read a book called How to be Cool by Will Smith. At the age of 16, it got
It’s nothing new – the internet is the ultimate battleground in the fight for our attention. How to develop high-conversion content as a marketer requires
Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?
Schools can propel their marketing strategy by smartly using owned, earned and paid content distribution channels. This includes social media posts and ads, website content
How do you know when you need to revamp your school website? Here are 15 symptoms of a poorly performing school website. Your school website
Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in
Your school’s social media marketing is not just about creating content and posting it online – it’s also about evaluating your content to see what
As school marketers, we spend a lot of time and energy ensuring the visual elements of our brand are consistent – the correct logo, colours
Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in exchange for their time, interest,
Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to
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