In this episode, Charlie is joined by imageseven Managing Partner Andrew ‘Scully’ Sculthorpe and Digital Marketing Specialist Harrison Shearn. The trio explore how AI-generated summaries are affecting website traffic and SEO, and how school marketers should adapt. In the Deep Dive, they explore key findings from the 6sense B2B Buyer Experience Report, highlighting strong parallels between the B2B buyer purchasing process and the prospective parent journey in education marketing. Finally, in the Rants and Raves, the team spotlight a school pushing the AI envelope with a conversationally aware virtual principal.

Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google’s new ‘AI Mode’ and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener’s question about the fine line between inspiration and imitation, before raving about Canva’s cheeky and out of the box outdoor campaign in London.

In this episode, Charlie and Rita are joined by imageseven Digital Marketing Specialist — Harrison Shearn — to discuss how school marketers can navigate Meta’s increasingly AI-automated platform. In the Deep Dive, the team focus on solo school marketer and strategies to help keep all the plates spinning. Finally, the team get swept up in Adelaide University’s recent ‘Launch You’ campaign and how the visuals got slightly carried away from the intended message.

School marketing and communications with Charlie Maughan, Rita Kilroy and Steph Wicks In this episode, Charlie and Rita are joined by imageseven Marketing Manager —

School marketing and communications with Charlie Maughan and James Tindall In this episode, Charlie is joined by imageseven Account Manager James Tindall, to discuss all

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode, Charlie and Rita are once again joined by imageseven Digital

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode of SMC, Charlie and Rita are joined by imageseven Senior