smc podcast

Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.

Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns.

In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, they Kirsy de los Santos, Marketing & Communications Coordinator at Mary MacKillop College in Kingston, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community.

In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark.

It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode!

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Show notes Charlie and Rita start this episode discussing

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Show notes In this episode, Charlie and Rita discuss

Insights into the world of school marketing and communications, presented by Charlie Maughan and Andrew Sculthorpe. Show notes This week Charlie is joined in the

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Show notes Charlie and Rita go sonic! In this

Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Show notes Charlie and Rita get straight into Making