Is publicity via traditional media a waste of time?
It was once one of the perennial sounds of Australian suburbia. Alongside the weekly drone of a neighbour’s lawnmower on a Sunday morning was the
It was once one of the perennial sounds of Australian suburbia. Alongside the weekly drone of a neighbour’s lawnmower on a Sunday morning was the
Paul Teys was Principal of Hunter Valley Grammar School for 15 years. SMJ talked with Paul about customer service and why he still reviews his
When it comes to communication and marketing of your school, professional photography is sometimes seen as unnecessary while enrolments are strong, and a lavish expense
The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good,
Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people
We are living through an historic time. A global pandemic has ravaged our populations and, by way of perspective in the United States, killed more
Almost all communications in your school occur in cycles. Daily, weekly, across terms, semesters and years. It is little wonder then that one of the
In June 2020, media monitoring company isentia and the International Association of Business Communicators/Asia Pacific Region (IABC APAC) surveyed communication professionals to conduct in-depth and
Bequests provide an opportunity for supporters of your school to make a lasting gift for the future of the school. For some, this may be
Many new Heads beginning their tenure will face some degree of financial stress at their schools. I fear that in the face of what may
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