smj blog

It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their

Are you ‘all in’ with using inbound marketing to reach prospective parents? Because of the pandemic, you should be all in. Even without a pandemic,

The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members

It was once one of the perennial sounds of Australian suburbia. Alongside the weekly drone of a neighbour’s lawnmower on a Sunday morning was the

Paul Teys was Principal of Hunter Valley Grammar School for 15 years. SMJ talked with Paul about customer service and why he still reviews his

When it comes to communication and marketing of your school, professional photography is sometimes seen as unnecessary while enrolments are strong, and a lavish expense

The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good,

Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people

We are living through an historic time. A global pandemic has ravaged our populations and, by way of perspective in the United States, killed more

Almost all communications in your school occur in cycles. Daily, weekly, across terms, semesters and years. It is little wonder then that one of the