smj blog

We are living through an historic time. A global pandemic has ravaged our populations and, by way of perspective in the United States, killed more

Almost all communications in your school occur in cycles. Daily, weekly, across terms, semesters and years. It is little wonder then that one of the

In June 2020, media monitoring company isentia and the International Association of Business Communicators/Asia Pacific Region (IABC APAC) surveyed communication professionals to conduct in-depth and

Bequests provide an opportunity for supporters of your school to make a lasting gift for the future of the school. For some, this may be

Many new Heads beginning their tenure will face some degree of financial stress at their schools. I fear that in the face of what may

In our work with school marketers, we get to see and hear what they wish their school Head knew about communication and marketing at their

There are many factors that affect whether or not a school will grow. Have you ever thought about the reasons why some independent schools experience

Even in times of relative calm, information overload is a reality. In the midst of the COVID-19 global pandemic, there is even more information available

School Heads and school marketers have an obligation to be jointly successful. But how can a school Head lead their marketing team? You must become

What do parents, students and teachers really think about home-based learning? School Heads would usually be able to identify the overall feeling of their school