smj blog

In our work with school marketers, we get to see and hear what they wish their school Head knew about communication and marketing at their

There are many factors that affect whether or not a school will grow. Have you ever thought about the reasons why some independent schools experience

Even in times of relative calm, information overload is a reality. In the midst of the COVID-19 global pandemic, there is even more information available

School Heads and school marketers have an obligation to be jointly successful. But how can a school Head lead their marketing team? You must become

What do parents, students and teachers really think about home-based learning? School Heads would usually be able to identify the overall feeling of their school

Beth Blackwood is a career educator who spent over 18 years as a Head before becoming CEO of the Association of Heads of Independent Schools

Section 18 of the Australian Consumer Law says that a corporation must not, in trade or commerce, engage in conduct that is misleading or deceptive

As we all had to adapt to the virtual world of education and business in light of the COVID-19 crisis, here are some observations and

What drives the decisions of prospective parents? What Parents Want is the longest running survey in the country exploring why parents choose independent schools. Conducted

This framework is designed to provide a road map for discovering key insights that will lead to effective strategy. There may not be a perfect