A few years ago, my school began a communication initiative between the parents and their children’s teacher with three goals. These goals were: To impress

Choosing a school for their child is one of the most challenging and stressful times for parents and, in most cases, one of the most

Chris Bradbury was appointed Principal of Northholm Grammar School in 2019. SMJ talked with Chris to understand what it takes to turn around an ailing

Building and refreshing a school brand is an elusive goal for many Heads, but a new book reveals a branding framework specifically for Australian school

As a marketing firm wrote in one of its regular emails to me, “your contacts are the heart of your strategies.” If you are an

A website should be a fluid evolving entity of interesting and valuable information for an audience – your audience. Often, websites are built and left

In an era where social media is often promoted as the key for getting your message out, the humble media release can easily be seen

Jill Goodman knows why families leave independent schools. It’s not some vague, ambiguous intuition either — she understands their thinking intimately. The value of her

Before you know it, it will be here again – the end of financial year fundraising season. Improve your teamwork and your results at the

I have a problem. My problem has cost me countless hours, wasted dollars and led to a decrease in my efficiency. What is my problem?

Where does your school sit? What do you need to change? Independent school Heads report to imageseven that competition for enrolments increases every year. The

While school tours might happen naturally, it is important to develop an intentional strategy that will help your school stand out from the rest. Let