smj blog

When I meet with leaders across various schools and industries, I sometimes find that the language we use to discuss Human Resources (HR) blinds us

There’s a dirty little secret most school Heads don’t want to face up to. They are creating, endorsing and even promoting marketing strategies that don’t

The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and

It was one of the world’s most famous writers who once remarked that you can choose your friends, but you can’t choose your family. Harper

As a Head, you say “thank you” a lot. But what if you could dial up the effectiveness of your expressions of appreciation? This is

A few years ago, my school began a communication initiative between the parents and their children’s teacher with three goals. These goals were: To impress

Choosing a school for their child is one of the most challenging and stressful times for parents and, in most cases, one of the most

Chris Bradbury was appointed Principal of Northholm Grammar School in 2019. SMJ talked with Chris to understand what it takes to turn around an ailing

Building and refreshing a school brand is an elusive goal for many Heads, but a new book reveals a branding framework specifically for Australian school

As a marketing firm wrote in one of its regular emails to me, “your contacts are the heart of your strategies.” If you are an