smj blog

‘Perception equals reality.’ As a school Head you know this is not true, but you also know that the perception of parents is their reality.

You are the school Head. You are responsible. It is your job to ensure a steady supply of new students to your school. You might

A significant study of independent schools in the United Kingdom has revealed how more can be done to secure enrolments without additional expense. Across the

SMJ sat down with Dr Ian Lambert, Principal of The Scots College in Sydney, to discover his approach to branding and marketing the 125 year

It is seldom mentioned in job interviews, position descriptions or Board meetings, but being the brand custodian of your school lands firmly in the Head’s

Kennedy Baptist College merger and rebrand Case study Winthrop Baptist College and Somerville Baptist College were neighbours. In fact, they shared a boundary, some facilities

During college, I worked in a restaurant as a server. What I remember most about that experience was the very specific support I received from

The conventional wisdom around handling a crisis likely to result in negative publicity is to focus on how you will deal with the media. Sadly,