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Be up front
Creative people are at a little bit of a disadvantage, weirdly, because we love what we do. We feel lucky to get paid for it and we would probably do it for free.
But there are the realities of life, and while we are privileged to earn a living this way, earn money we must. Sure, we like to make money, but for the most part, we really want to kick ass creatively and yes, making money makes it all better. If we were really focused on making money, we’d probably be doing something else.