smj blog

“What do you do for a living?” Outside of the relatively small world of independent school administration, I’ve got used to that unmistakable look when

Word-of-mouth is the number one way that prospective parents first learn about your school. In order for positive word-of-mouth to occur, parents must be talking

When President John F Kennedy declared the goal of landing a man on the moon and returning him safely to the earth, the United States

Staff are the most important resource your school has. Related areas such as selection, retention, development and wellbeing should have the highest priority for school

Marketing trends that school Heads need to know Each year, salesforce research conducts an extensive survey of nearly 7,000 marketing leaders from across the globe.

A year into her role as Principal of Saint Stephen’s College on the Gold Coast, Kim Cohen discussed with SMJ what it means for everyone

Like any business, schools are judged on their reputation. Parents and the broader community recognise a school’s reputation through the name, logo, symbols and other

Your school crest is discovered by prospective parents, students and your local community long before they contact you or your enrolment staff. It therefore plays

In your role as school Head, no two days are the same. Each day’s issues could include unhappy parents, curriculum decisions, faculty evaluations, strategic planning

In times of crisis, human beings become desperate for certainty. This has rarely been better illustrated than in the enormous challenge faced by governments and