smj podcast

“We’re not rebuilding, we’re building.” Schools have a once-in-a-lifetime opportunity to build fit-for-purpose communications and marketing, rather than rebuilding from a pre-pandemic plan. We dive into Real Insurance’s ‘Real Education Report’ to find out what parents are thinking and how you can build your messaging to speak directly to their concerns.

A quiet revolution has been happening in marketing technology, particularly in the world of digital advertising. In this interview with Unify’s Josh Krueger, we pull back the curtain on some of this wizardry and look at how your school can benefit from it.

School web projects generally require a sizeable investment of time and resources. By asking the right questions in advance, your team can work efficiently and you can be confident your new website will meet your school’s requirements. We discuss seven questions you should ask to ask to keep your website project heading in the right direction.

“What is one skill you wish you had been taught while you were at school?” This is just one of the questions asked by Student Edge in their recent survey of Australian students. In this interview with co-founder Jeremy Chetty, we dig deep into the results to reveal some of the gems you can use in your school marketing and even in designing your school’s offering.

Do you find yourself declaring that “parents just aren’t paying attention anymore”? Attention has become one of the most valuable resources of the digital age. It is not given automatically; it must be earned. We discuss how you can overcome the barriers to effective parent communication and give you seven ways to earn their attention.

When faced with a choice, how do prospective parents determine the value of your school? Is their perception different from the reality? Your answers to these questions can make or break your enrolments. We highlight the importance of your value proposition and give you the tools to influence and manage your perceived value, leading to greater enrolment success.

Should school Heads look to have all their communication and marketing needs serviced by their own in-house team, external providers or a combination of both? In this episode, we draw on imageseven’s methodology to assist you in making the best decision for your school’s unique circumstances.

After a(nother) year unlike any other, it’s important for leaders to have foresight; to be able to see things not just as they are, but as they will be. In this interview, Ashley Fell discusses the top trends identified by the McCrindle team that will shape 2022, along with how these should inform the decisions school Heads make this year.

Over one million more Australians became active on social media in 2021, according to a new report released by Hootsuite and We Are Social. We analyse the findings to reveal what matters in school marketing, and discuss the whether, why and how of TikTok for schools.

In 2012, two independent schools in Western Australia merged to become one, with Mark Ashby appointed as Principal of the new Kennedy Baptist College. Ten years later, Mark discusses where the College is now, sharing the why, what and how of the merger and rebrand, along with lessons learnt.