077: Crafting your visual identity

What are the differences between visual identity, brand and logo? Why would a school want to consider its visual identity and maybe even change it? In this episode, we talk you through the what, why and how.

Read More »

074: Managing marketing

With experience leading large independent schools, Dr Paul Teys now helps schools leverage their strengths by mentoring leadership teams and managing executive recruitment. In this interview, Paul discusses what it means for Heads to perform as CEOs, focusing on the intersection of leading the school and leading school marketing.

Read More »

072: A storytelling ecosystem with Tracy Chalk

The University of Newcastle’s Chief Marketing Officer, Tracy Chalk, has deep experience across higher education and government in both marketing and brand management. In this interview, Tracy discusses why storytelling is so important for today’s education marketing, what her own storytelling ecosystem looks like and how school Heads can start the necessary conversation with their marketers.

Read More »

071: Being remarkable

How do you stand out from the crowd? What does it mean to be remarkable? In this episode, we delve into the highlights of Seth Godin’s Purple Cow, discussing those things that can make all the difference to your school marketing and, ultimately, your enrolments.

Read More »

070: Why media training matters

Even the most experienced of performers can be caught out when dealing with the media. In this interview, media and crisis communication expert John Le Cras discusses why even smooth operators would benefit from some training. Remember, “everything you say may be taken down and used in evidence against you.”

Read More »

069: Real, rare and relevant

Is your school distinctive? Do you, your staff and your prospective parents know what sets you apart? In this episode we discuss the ‘3Rs’ criteria, a tool to help you evaluate whether what differentiates your school from your competitors is strategically meaningful.

Read More »

068: Eighteen attributes of a school marketer with Brendan Schneider

As the main driver of enquiries and enrolments, the importance of school marketing cannot be overemphasised. However, we’ve found that school Heads struggle to find great school marketers. In this interview, Brendan Schneider highlights 18 traits of successful school marketers, providing an invaluable resource as you search for marcom team talent.

Read More »

067: Three questions your school must answer

“Do you understand me? Can I trust you with my child? Will you keep your promise?” Articulating the answers to these questions is a strategic task that is your responsibility as the school Head. In this podcast, we discuss how you can give clarity and confidence to prospective parents.

Read More »

066: Seven school brand narratives – part 2

No two school brand narratives are exactly the same. Following on from podcast SMJ064, we continue the discussion of the various frameworks you can use to successfully tell your school’s story. Which one best reflects your school? Do your leadership and marketing teams share your clarity?

Read More »