It’s important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts of the pandemic, Ashley Fell, Director of Advisory at McCrindle, discusses the top ten trends for 2021 that independent school Heads should be aware of.
A common problem imageseven encounters is that of schools’ regular communication channels becoming ineffectual, off brand and off message. How does that happen and what
As Executive Director of CASE Asia-Pacific (the Council for Advancement and Support of Education), Heather Hamilton has a wealth of knowledge about the operation of
A question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams when they themselves do not have any domain expertise in marketing. In this episode, we discuss how you can lead your school marketers to a path of accountability for the important, as well as the urgent, tasks.
In every study imageseven has undertaken and every other study we’ve researched, word-of-mouth is shown to be the primary influence for parents when choosing a
All schools will at some time experience ‘the enrolment problem’, and many new Heads are hired to solve it. Tom Olverson, a veteran independent school
The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer,
Are you creating, endorsing and even promoting marketing strategies that don’t have a snowball’s chance of success? As you know, a strategy is worthless unless
Have you ever looked at online reviews of your school and been dismayed, often disappointed and occasionally depressed? You’re not alone. Trevor Waddington, Principal of
How do you talk with current and prospective parents about your school fees and the value you deliver? How do you and your staff overcome
“Teachers are not merely the pastoral point of contact or a focal point of academic review; they represent the principle means by which parents judge school quality.” Dr Rob Loe, CEO of Relationships Foundation, shares his research insights into brand and relationships in schools, explaining how and why teachers are brand managers.
