056: Reimagining your advancement team with Dr David Willows

What is a ‘Manager of Experience Design’ and what does it have to do with your school? Is it possible to reduce costs, increase conversion rates and improve parent satisfaction? Dr David Willows is the Director of Advancement at the International School of Brussels. In this interview with Brad, he discusses how he led his team in challenging the status quo to create a more productive, efficient and impactful model.

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054: Content marketing with Brendan Schneider

What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh’s Sewickley Academy, digital marketing specialist and founder of SchneiderB Media, breaks it down, discussing the strategies you need and what you should be doing next.

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053: The problem with social

“Do not build your digital house on rented land.” So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Au stralian news sites, a lesson in school marketing strategy was played out on a grand scale. With some independent schools nearly becoming roadkill, we take a look at the social media landscape and what you can do to manage your digital currency.

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052: 2021 Trends school Heads need to know

It’s important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts of the pandemic, Ashley Fell, Director of Advisory at McCrindle, discusses the top ten trends for 2021 that independent school Heads should be aware of.

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049: Creating performance-driven marketing teams

A question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams when they themselves do not have any domain expertise in marketing. In this episode, we discuss how you can lead your school marketers to a path of accountability for the important, as well as the urgent, tasks.

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046: Trust me

The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and

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