smj podcast

Brad and Scully talk about the trustworthiness of data and provide a checklist of things to consider when reviewing marketing analytics. They also answer a question from a Head about whether digital marketing is better than print.

Brad and Scully talk about how to structure the content on a school’s local intranet, bringing in imageseven’s multimedia specialist, Jose Caceres, to discuss how to manage this information well. Later in the episode, they answer a question submitted by a Head about the story behind the name ‘imageseven’.

Brad and Scully discuss the case for modern school marketing, exploring the evolution of the marketing landscape, the paradigm shift that needs to take place and how schools can effectively engage prospective and current parents. They then chat about the ideal video length for different platforms.

Brad and Scully interview Simon Meyer, CEO of FutureYou, to discover how school Heads can effectively motivate and inspire their lead school marketer. Later in the episode, the hosts unpack what factors to consider when putting together a budget for a school video.

Brad and Scully talk about why school Heads should work in the value zone and the issues they should be focusing on. Later in the episode, the hosts answer a question submitted from school Heads and discuss the future of yearbooks.

Brad and Scully talk about the role of school Heads as brand custodians. They are joined by PR and marketing guru John Le Cras discussing the importance of building a brand and, later in the podcast, explaining how school Heads can be effective brand custodians without being marketing experts.

Conversations on the art of leading modern school marketing, presented by Brad Entwistle and Andrew Sculthorpe. In this introductory episode, Brad and Scully talk about the purpose of this new podcast – to equip school Heads feel in control, make better decisions, save time and money, bring their vision to life and enjoy their school’s success.