smj podcast

Brad and Scully interview Simon Meyer, CEO of FutureYou, to discover how school Heads can effectively motivate and inspire their lead school marketer. Later in the episode, the hosts unpack what factors to consider when putting together a budget for a school video.

Brad and Scully talk about why school Heads should work in the value zone and the issues they should be focusing on. Later in the episode, the hosts answer a question submitted from school Heads and discuss the future of yearbooks.

Brad and Scully talk about the role of school Heads as brand custodians. They are joined by PR and marketing guru John Le Cras discussing the importance of building a brand and, later in the podcast, explaining how school Heads can be effective brand custodians without being marketing experts.

Conversations on the art of leading modern school marketing, presented by Brad Entwistle and Andrew Sculthorpe. In this introductory episode, Brad and Scully talk about the purpose of this new podcast – to equip school Heads feel in control, make better decisions, save time and money, bring their vision to life and enjoy their school’s success.