Every school has a brand. However, perceptions and expectations of your school brand are constantly evolving. We interview the Director of Solutions at McCrindle, Geoff Brailey, to learn a thing or two about brand tracking and discover the brand-related questions school Heads should be asking.
As a school Head, you have a vision for your school. Persuading your school community that your vision is worth pursuing is the most important challenge you will face in your career. While trying to sell this vision, it can often feel like no-one is listening, which can be equally as frustrating as it is disheartening. This week, we look at why your message often fails to capture your audience’s attention and the six principles that will get your message to well and truly stick.
When choosing a school, one of the first questions a prospective parent asks is, “Can I afford the fees?” Having designed a fee calculator which delivers a transparent fee experience to parents while generating valuable enrolment enquires, Founder of Feesable, Anthony McCausland, joins us to discuss the standout insights this data reveals.
Leaders have an obligation to be looking around corners and seeing what is ahead, even if it’s not fully in focus yet. In this second half of two parts, we continue to look at some of the trends to watch in marketing and discuss why you and your team need to be thinking about them now.
We sit down with expert in all matters of school financial management and Partner at Resolve Consulting, David Bartlett, who guides us through school fees increases. We look at the economic factors that you must communicate to the school community as the school Head in order to give parents greater financial confidence.
Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with Dr David Willows of [YELLOW CAR], we look at why that’s the case, what the barriers are to designing good customer experiences and how you can overcome them.
Experiences lead to enrolments. It’s that simple. And also that complex! In this interview with Dr David Willows of [YELLOW CAR], we look at why that’s the case, what the barriers are to designing good customer experiences and how you can overcome them.
“I don’t need marketing or a marketing plan.” If you’ve said (or even thought) this, you aren’t alone. But is it true? As a school Head, it would be unthinkable to begin a school year without a plan for how you will educate your students. Yet when it comes to attracting, enrolling and retaining students, many school Heads face the year without a plan, or think that they don’t need one. We dig into what it means and what it might look like for your school.
Where you set your school fees is one of your clearest positioning signals to prospective parents. With annual data obtained from over 500 independent Australian schools, CEO of EdStart, Jack Stevens, joins us to discuss the ins and outs (and ups and downs) of school fees, sharing his top tips for how to communicate them well.
Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution. Relentless consistency. Every day. Every term. Every year. Without a system for getting things done, your strategy will forever remain an unrealised dream. We discuss what it takes to make that dream a reality.
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