Branding: Guides, Strategy, Visual Identity
Marketing: Digital, Website
Students and staff from Winthrop Baptist College and Sommerville Baptist College left their respective colleges at the end of 2012 and returned in 2013 to the new Kennedy Baptist College. The vibrant community provides a co-educational Christian education for students in Years 7 to 12, located in Perth’s southern suburb of Murdoch.
The two colleges were neighbours. In fact, they shared a boundary, some facilities and even the same Board members. However, they were separate schools, with different but complementary cultures. There were many logical reasons to merge, but there were also many, many unknowns if a merger were to be considered. Which college name would stay? How would parents react? How would the leaders ensure the best parts of each college culture were amplified?
The College Boards, with strategic insight from imageseven, made three critical decisions early. The first was to unify, by creating a brand-new college rather than keep one of the existing brands. This decision meant that it was crucial to develop and execute a strong visual identity. Articulating the core messages and value proposition of the new college.
The next was to advise staff and parents early to enable them to be part of the decision-making process. All stakeholder groups had the opportunity to engage in discovery sessions and surveys to provide feedback.
The last was to give the process sufficient implementation time. Eighteen months was allocated to work out and work through any brand implications to ensure all physical and digital touchpoints were cohesive.
Kennedy Baptist College is approaching its 10 year anniversary in 2023. They continue to work with imageseven in creating and executing their marketing strategies.
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