Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.
Show notes
This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!
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Episode links
- The Marcom Society
- Top 10 KPIs every marketing team should track
- Mind-Blowing Digital Marketing ROI Statistics 2021
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