Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy.
Show notes
Charlie and Rita kick off the year with a review of the Global Ad Spend trends for 2021-22. They discuss the importance of mobile in enhancing out-of-home advertising and consider whether Nextdoor might be the next big thing in social media for schools.
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Episode links
- The Marcom Society
- Global Ad Spend 2021-2022: Where budgets are going
- Why mobile is key to unlocking the value of out of home advertising
- What is Nextdoor? How to use the social network for neighborhoods
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