Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the ACCC’s inquiry into companies such as Google and Facebook; the ‘zombie brand’; how the Queensland Department of Energy and Water Supply convinced motorists to try E10 fuel; using Facebook for your school; a visually impressive and attractive website by Frensham; and the notion of brands and how they are created.
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Show notes
Brad and Scully discuss the ACCC’s inquiry into the effect of companies such as Google and Facebook on competition in advertising and media. In addition, they examine the idea of the ‘zombie brand’; and how the Queensland Department of Energy and Water Supply convinced motorists to try E10 fuel. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Facebook for your school. This week’s marketing example: a visually impressive and attractive website by Frensham. The rants and raves segment looks at the notion of brands and how they are created.
Episode links
- ACCC commences inquiry into Facebook and Google
- Less brand, more identity: The zombie business cure
- How Queensland Department of Energy and Water Supply fuelled re-evaluations
- Frensham website
- Opinion: When planning and experience collide
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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