Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads; the move from private to public schools by high income families; the role of consistency and structure in brand management; using Instagram for your school; the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose; and an emerging engagement tool called kinetic currency.
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Show notes
Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads. In addition, they examine the move from private to public schools by high income families; and the role of consistency and structure in brand management. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Instagram for your school. This week’s marketing example: the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose. The rants and raves segment looks at an emerging engagement tool called kinetic currency.
Episode links
- It’s happening again – brands freeze YouTube ads over inappropriate content fears
- Wealthy families opting for public schools – new figures
- Your structured and disciplined approach to brand management is killing you
- This week in content marketing: Why won’t CMOs consider buying media companies?
- Opinion – Kinetic currency: Why did the consumer cross the road?
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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