Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar School releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.
Listen to the podcast
Episode links
- The voice of influence – why podcast marketing remains an untapped resource
- Audiences are moving but no-one’s talking about it
- Perspective-taking doesn’t help you understand what others want
- Guildford Grammar School boarding video
- What would Jerry do?
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
Previous podcast episodes
To read the show notes and listen to all our podcasts: click here
Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here
