Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the difference between publishing for marketing and publishing for your parents; how influence marketers with a small following can make a big impact; how to know when to adopt new marketing technology; using Twitter in schools; an excellent use of storytelling and animation from Western Power; and standing by your school brand.
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Show notes
Brad and Scully discuss the difference between publishing for marketing and publishing for your parents. In addition, they examine how influence marketers with a small following can make a big impact; and how to know when to adopt new marketing technology. Brad and Scully interview John ‘Jiggles’ Igglesden, imageseven Account Coordinator, on using Twitter in schools. This week’s school marketing example: an excellent use of storytelling and animation from Western Power. The rants and raves segment looks at standing by your school brand.
Episode links
- How publishers and marketers can make content king – again
- Opinion: Why micro-influencers are ‘major-engagers’
- What to consider when it’s time for new marketing technology
- Stories from the grid: Western Power uses quirky tales in latest campaign
- Ehrenberg-Bass Institute releases its latest report; study claims big brands are not dying
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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