Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind SchneiderB Media. Brad and Brendan discuss the article A Match Made in Revenue and how it is relevant to schools; the different roles of marketers within schools; the advantage of meeting with all levels of school administration and leadership; and allowing everyone to ‘own the numbers’ and act as a team.
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Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind SchneiderB Media. Brad and Brendan discuss an article written by Brendan, A Match Made in Revenue, and how it is relevant to schools. They then examine the different roles of marketers within schools and the advantage of meeting with all levels of school administration and leadership. In conclusion, they discuss the concept of allowing everyone to ‘own the numbers’ and act as a team.
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