Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss how our markets are lacking customer experience quality; the future of customer relationship management; how to help journalists adjust to inbound marketing; using Snapchat at your school; the effective use of live streaming by Harvard-Westlake School, California; and an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.
Listen to the podcast
Show notes
Brad and Scully discuss how our markets are lacking customer experience quality. In addition, they examine the future of customer relationship management; and how to help journalists adjust to inbound marketing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Snapchat at your school. This week’s school marketing example: the effective use of live streaming by Harvard-Westlake School in California. The rants and raves segment looks at an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.
Episode links
- A crisis of trust: why isn’t CX quality improving?
- The future of CRM: three innovations to prepare your business
- How to train a journalist in content marketing
- Harvard-Westlake School TV
- Interview: Richard Shotton, Duty Head of Evidence at Manning Gottlieb OMD
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
Previous podcast episodes
To read the show notes and listen to all our podcasts: click here
Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here
