Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI; the fact that Google and Facebook now control 20% of global media ad spend; how to showing culture through your brand; interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound; removing inappropriate advertising from your brand the right way; and how to persuade your boss to fork out for your marketing training.
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Show notes
In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI and the fact that Google and Facebook now control 20% of global media ad spend. In addition, they examine showing culture through your brand. For this episode’s commonly asked school marketing question, Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound. This week’s school marketing example: Removing inappropriate advertising from your brand the right way. The rants and raves segment looks at how to persuade your boss to fork out for your marketing training.
Episode links
- Revenue is not a KPI, but these six measures are
- Google and Facebook now control 20% of all global media ad spend
- How to marry culture and brand in the age of transparency
- Skol – Sex doesn’t sel
- How to persuade your boss to invest in your marketing education and career development
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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