Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the role of social media in internal communications; YouTube’s 10,000 view limit for content creators; the optimum length for copy; responding to negative feedback on social media; Nike’s engaging use of WhatsApp, demonstrating how tailoring your marketing can be very effective; and the massive failure of Pepsi’s latest advertisement.
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Show notes
Brad and Scully discuss the role of social media in internal communications; and YouTube’s 10,000 view limit for content creators. In addition, they examine the optimum length for copy. Brad and Scully interview imageseven Senior Account Manager, Caitlin du Toit, regarding responding to negative feedback on social media. This week’s school marketing example: Nike’s engaging use of WhatsApp, demonstrating how tailoring your marketing can be very effective. The rants and raves segment looks at the massive failure of Pepsi’s latest advertisement.
Episode links
- Using social platforms to overcome the challenges of internal communication
- YouTube responds to boycott with increased restrictions, 10k threshold
- Less converts more – how to write succinct, engaging copy
- Opinion – Post-social media
- How to make millennials hate you, the Pepsi way
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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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