Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the results from the latest Content Marketing in Australia report; ethical content curation; the value millennials put on experiences; inbound marketing; the importance of giving; and the role of servant leadership.
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Show notes
Brad and Scully discuss the results from the latest Content Marketing in Australia report from the Content Marketing Institute. In addition, they examine ethical content curation and the value millennials put on experiences. Scully and Brad interview imageseven Senior Account Manager, Caitlin Quartermaine, on inbound marketing. This week’s school marketing example: A campaign showing the importance of giving, presented by Coca Cola and The Salvation Army. The rants and raves segment looks at the role of servant leadership.
Episode links
- 2018 Content Marketing in Australia: Benchmarks, Budgets, and Trends
- Content marketing done right
- Opinion: Millennial wisdom
- Coca-Cola teams up with The Salvation Army on Christmas Truck Tour
- It’s not about you: how servant leadership unlocks higher performance
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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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