How your school will benefit from using personas
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they
The internet is a vast place, and in the eyes of regular school marketers, the best way to get noticed by more prospects is to
Search Engine Optimisation (SEO) is an essential part of how we implement our online marketing activities. We often tend to associate SEO with technical activities that
What are long tail keywords? Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your
In the fast paced and highly visual world we live, recognisable, trustworthy and meaningful visuals have a huge impact on your school’s brand. People don’t
Social media is a broad topic, and an important cornerstone in marketing. Let’s look at some practical but essential social media guidelines for your school.
When it comes to school marketing, there are fewer things more shrouded in mystery than SEO (search engine optimisation). In this post, we want to
Look no further, this is your ultimate guide to navigating the social ecosystem. Okay it’s really just scratching the surface but it will give you
What is brand identity? Brand identity captures how your school brand is perceived by your school community and why they are motivated to choose your
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