Your school’s essential YouTube metrics to measure
School marketing has become more visual than ever, and YouTube is partially responsible for this development, because video content can generate more interest from your
School marketing has become more visual than ever, and YouTube is partially responsible for this development, because video content can generate more interest from your
There are roughly 4.2 billion active social media users in the world. Social media is indeed a force to be reckoned with, and one you
Have you ever experienced writer’s block? Of course you have. It’s that feeling of dread and helplessness in coming up with new topics to write
The internet is a vast place, and in the eyes of regular school marketers, the best way to get noticed by more prospects is to
When they hear the words ‘digital marketing’, most people immediately think of social media and web ads. These are two big parts of the digital
Spring has sprung! I love a good spring clean. It can be incredibly satisfying when everything has been decluttered and easy to access. A spring
Search Engine Optimisation (SEO) is an essential part of how we implement our online marketing activities. We often tend to associate SEO with technical activities that
Website visits are no longer key performance indicators of marketing success. It’s not enough to simply measure how many hits your site gets. We now
Visitors can find themselves on your school’s website through a variety of channels – through social media, internal links on another website, organic searches via
What are long tail keywords? Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your
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