![smj podcast social icon](https://www.imageseven.com.au/wp-content/uploads/2020/08/smj-podcast-icon-300x300.png)
115: Utilising a style guide
Your brand can only remain consistent if every team member is following the same decision-making process when creating content. We talk you through everything you need to know about writing and style guides, what a comprehensive branding guide looks like and how to avoid inconsistent messaging creeping into your content.