How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace?

Every school is looking for a competitive advantage … and if you aren’t, then you should be! There are many sources of competitive advantage, yet Heads often fall short of using their expertise to stand out. In this episode, we discuss how you can distinguish yourself as a visible expert.

Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and why of parent, student and alumni personas, revealing the purpose and intensive quantitative and qualitative data used in the creation of these semi-fictional characters.

Every aspect of a school tour – from the confirmation email to the inside of the classroom – is an opportunity to build trust with parents, as well as exemplify how much you care about families. Brad and Andrew are joined by imageseven team members Mikayla Coombes and Cassandra Kirkpatrick who share their tips and tricks for leading a successful school tour and Open Day.

Sue Ellson, an independent LinkedIn Specialist and author who helps businesses and individuals maximise their presence on LinkedIn, reveals why you should have a separate LinkedIn page for yourself, as a school Head, and for your school.

Every Head has fallen into the trap of biting off more than they can chew at one point or another. The reality is, Heads are faced with endless marketing and communication options in today’s landscape. But with limited budgets, how can you lead your school towards meeting marketing aspirations and effectively marketing your school brand? In this episode, we discuss some tactics and strategies that you can use to align your aspirations with your capabilities.

To provide the best experience for families at your school, you first need to understand the experiences they have with you. In this interview with David Willows and Suzette Parlevliet, from YellowCar, we discuss the questions they have developed to best measure families’ experiences within your school at every stage of their school lifecycle.

In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing. We also focus on the need to provoke a response from your readers and how best to implement a Call to Action (CTA) into your work.

Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we explore how school Heads can effectively write to capture and maintain their audience’s attention. In this episode, we provide some tips and advice on how to best come across as your authentic self in your writing and communicate genuinely to your audience. 

Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to discuss her recent research push to understand the seven disruptors impacting the future of education and unveil what this means for the future of school Heads and school marketers.

Is the perception of your school’s brand far too important to be left solely to school marketers? How exactly has our digital world shifted the role of school staff in marketing? In this episode, we discuss who really is responsible and how your school, as a whole, can become best equipped to operate like a media company.

“The greatest delivery system for any idea is a story.” Seems simple, right? Yet, before you can craft an effective narrative you must ask yourself three questions: Who is your story for? What is it for? How will you know if it’s working? We cover the six types of stories – from personal anecdotes to the sceptics’ story – that will clearly articulate your school’s brand.