The future of artificial intelligence (AI) is here and with it comes the need for an answer to the big question: What does this mean for the future of school marketing? In this episode, we take a look at ChatGPT, the AI software stirring controversy, and reveal how you can utilise this powerful technology to augment and enhance your marketing and communication strategy.
Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.
As a leader of school marketing, there are two simple questions you should be answering: Who are you as a school and why do you matter? In this second half of two parts, we continue analysing the complexities of your positioning and reveal how you can unravel what your school does at its core.
When thinking about your school experience strategy, you must consider all the moments families will have as they journey through the lifecycle of your school experience – from the first time they ever connect with the school – all the way through to becoming members of the alumni community. In this episode, we speak with David Willows and Suzette Parlevliet from [YELLOW CAR] who have been on a whirlwind trip the last few months bringing their signature expertise in Customer Experience for Schools to Heads and marketers across the world.
Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns.
As a leader of school marketing, there are two simple questions you should be answering: Who are you as a school and why do you matter? In this episode, we analyse the complexities of your positioning and reveal how you can unravel what your school does at its core.
From the ongoing repercussions of COVID-19 to extended waitlists, prospective parents face uncertainty in many areas of their child’s education. In this interview, CEO of Knuckleball Consulting, Mike Vachow joins us to discuss what he’s learnt after serving in five independent schools, sharing his eight tips for eliminating this uncertainty in parents.
In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, they Kirsy de los Santos, Marketing & Communications Coordinator at Mary MacKillop College in Kingston, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community.
It’s easy to lose focus of your external audience – prospective and current parents – when internally marketing your school. We explore where you should place your focus in a world of endless distractions and growing demands as the end of Term 4 approaches.
Often, school Heads find it difficult to prioritise the workload of their development team to maximize the dollars raised with the number of staff they have. In this interview, Jill Goodman shares the seven-step framework you can follow to meet your development and fundraising targets regardless of the size of your team.
1300 301 995
hello@imageseven.com.au
Ground Floor, 1 Outridge Crescent
Subiaco, Western Australia 6008
Perth: +61 8 6500 7777
Sydney: +61 2 8999 0999
© 2024 imageseven.
