The benefits of marketing your school through customer testimonials and user-generated content are profound. Consumers are becoming savvier when conducting online research and require greater
Brand is one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand,
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: the annual B2B marketing report
Like it or not, what people think of your school matters. The way that your school comes across in print, online and in person will
There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important
Blogging is one of those tasks that can be done quickly, easily and in a flurry of creative outpour. Blogging for your school effectively, however,
“Did you see that last night?! Wasn’t it incredible?!” Words to this effect have been said in classrooms and corridors in schools the world over,
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss: the idea of marketing to
You’ve spent hours researching, writing and tweaking content and finally have your piece ready for distribution. Suddenly you’re overwhelmed with the many distribution channels available
Creating and uploading content to YouTube is only one step in the process of your marketing strategy. If you’re not sure if your video is
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