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School’s marketing efforts often struggle to close the strategy-execution gap. Why do so many implementation efforts fail? In this episode, we discuss strategies among school leaders and explore ways to create effective strategies. We also explore ways to encourage buy-in from all staff to a school Head’s strategic direction in order to enhance your chance of success.

When it comes to making decisions, we all feel like we can never have enough data. In this episode, we speak to Peter Buckingham, co-founder and Managing Director of Spectrum Analysis, about the data types that are most useful for school Heads. We talk through some examples of how we can use data to make better decisions and to guide our operations, enrolments, marketing and business planning.

What lessons can K-12 school Heads draw from trends in the higher education market? We’re joined by Bart Caylor, president of Caylor Solutions; a company with a mission of “advancing brands that advance education”. Caylor first explains what makes an effective brand and then delves into the five examples in his article Effective Higher Education Brands and Why They Work, sharing what he’s learnt working with universities across the United States.

What does it mean to have a strategy in place? On a broad level, a strategy is a plan to outperform your competitors (every school has them) and succeed in an area they may not. In this episode, we discuss how and why you should assert your school’s unique strengths in the marketplace.

How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace?

Every school is looking for a competitive advantage … and if you aren’t, then you should be! There are many sources of competitive advantage, yet Heads often fall short of using their expertise to stand out. In this episode, we discuss how you can distinguish yourself as a visible expert.

Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and why of parent, student and alumni personas, revealing the purpose and intensive quantitative and qualitative data used in the creation of these semi-fictional characters.