Refreshing your website? 5 things you need to prioritise
Spring has sprung! I love a good spring clean. It can be incredibly satisfying when everything has been decluttered and easy to access. A spring
Spring has sprung! I love a good spring clean. It can be incredibly satisfying when everything has been decluttered and easy to access. A spring
The most important thing to remember when marketing a school is that you are talking to people about a very emotional and important aspect of
Website visits are no longer key performance indicators of marketing success. It’s not enough to simply measure how many hits your site gets. We now
You may have heard of style guides before and how they are used by marketers for their content. You may have also asked yourself, “Is
Words are powerful. Do your calls to action have power? Are they producing the results you want? Whatever content you produce, a newsletter, brochure, invitation
Visitors can find themselves on your school’s website through a variety of channels – through social media, internal links on another website, organic searches via
What are long tail keywords? Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your
It’s been years since you developed your school marketing personas, and they have served you very well as the foundation of your online marketing strategy.
Humour is a human trait. Using humour in blogs can help personalise content and build trust. It can make reading your blog fun for your
Coordinating a photo shoot is a great way to capture a broad selection of images for your school’s future marketing communications. They will also refresh
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