How your school will benefit from using personas
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation
With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and
When I was in high school I read a book called How to be Cool by Will Smith. At the age of 16, it got
Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in
Name: Esperance Anglican Community School Solution: SMI member and Communications Support Program Industry: Education Number of students: over 200 students Location: Esperance, Australia Why imageseven: education marketing
Name: Kennedy Baptist College Solution: Advertising campaign for Open Day 2017 Industry: Education Number of students: Approximately 1,200 students Location: Murdoch, WA, Australia Why imageseven: strategic
The internet is a vast place, and in the eyes of regular school marketers, the best way to get noticed by more prospects is to
Name: Blue Mountains Grammar School Solution: Brand awareness campaign Industry: Education Location: NSW Why imageseven: strategic focus proactive and responsive broad skills consultative cost-efficient friendly,
In the world of school marketing, it is not uncommon to be inundated with multiple deadlines at once. Something always seems to ‘pop up’ unexpectedly
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