Today we chat with Bart Caylor, President of Caylor Solutions, about the incredibly rapid rise of AI, what it means and some of the incredible things it allows us to do. Fresh off recently hosting the HigherEd Marketing AI Summit, Bart shares his knowledge with us on how to leverage AI in school marketing, emerging AI trends and everything Heads need to know to navigate this fast-evolving landscape.
This episode we are joined by Stuart Meade. Reflecting on his career – which included 21 years as a school Head at Hale School, Perth and Mathew Flinders Anglican College, Sunshine Coast – we discuss how marketing and communications in schools has evolved over the years. He shares priceless advice for school Heads, as well as what he wishes he had known when he started his career.
In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year!
At the very essence of every decision you make as a school Head is your school community. As a Head, your ability to listen to the community’s voice goes a long way to contributing to the success of a project. This episode, we discuss why it is important to listen, relate to and understand your community so that you can speak on their behalf and make decisions in their best interests.
To understand what your school brand is, you need to first understand what a ‘brand’ is. In this episode we discuss some of the misconceptions on what a brand is, and how these misunderstandings can affect the way school Heads manage their brand. We also discuss how your school’s success is influenced by the level of trust customers have in your brand, and how to create trust with your brand design.
Having recently returned from the AHISA Biannual Convention, we recap some of the conversations we had with school Heads while there. We go through the some of the recurring themes we encountered, from the difficulty of hiring and professional development of staff, to mental health, community engagement, how to differentiate in the competitive landscape of education, and how schools can effectively communicate fee increases.
In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.
How can you improve (or start) the alumni program at your school? We talk to Alastair Lee, Managing Director of AlumGrow Consultancy, to find out the benefits of building strong alumni relations and how to acquire the most value out of your school’s alumni program to achieve your long-term strategic goals.
Is print relevant anymore? Is digital really the ruler of the communication world? We debate the positives and negatives of both print, digital publications and a combination of both, to help you decide how you should best produce your school’s publications.
The advertising market is evolving all the time and as a school Head you can often be left in the dark about the evolving landscape of media buying. This episode, we are we are joined by the founder of Mentor Marketing, Amanda Reid, as she shares her strategic insight into what school Heads need to know about the biggest changes in advertising in the education sector.
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