How your school will benefit from using personas
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to
A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use
Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation
The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right?
Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they
Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school
Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and
Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that
Video streaming allows brands to connect with their audience authentically and encourages users to participate in brand storytelling to enhance the customer experience. Telling your
With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and
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