Principal

It’s easy to lose focus of your external audience – prospective and current parents – when internally marketing your school. We explore where you should place your focus in a world of endless distractions and growing demands as the end of Term 4 approaches.

Often, school Heads find it difficult to prioritise the workload of their development team to maximize the dollars raised with the number of staff they have. In this interview, Jill Goodman shares the seven-step framework you can follow to meet your development and fundraising targets regardless of the size of your team.

Everything your customers know about your brand comes from what they see, hear, watch, and read … so all of your content advertising needs to adequately represent your brand. In this episode, we continue discussing why consistency is the key factor in building customer trust and how this consistency can be translated through a writing style guide.

When it comes to fundraising for schools, it seems everyone has an opinion, a favourite campaign format, or rules that should always be followed. These opinions are usually based on past success, but what works in one school won’t necessarily work as well in another. We interview Dr Wendy Scaife, the Associate Professor and the Director of the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology to get a helicopter view of philanthropy in Australia and help you to navigate your way to success in this space.

Your brand can only remain consistent if every team member is following the same decision-making process when creating content. We talk you through everything you need to know about writing and style guides, what a comprehensive branding guide looks like and how to avoid inconsistent messaging creeping into your content.

Every school has a brand. However, perceptions and expectations of your school brand are constantly evolving. We interview the Director of Solutions at McCrindle, Geoff Brailey, to learn a thing or two about brand tracking and discover the brand-related questions school Heads should be asking.

As a school Head, you have a vision for your school. Persuading your school community that your vision is worth pursuing is the most important challenge you will face in your career. While trying to sell this vision, it can often feel like no-one is listening, which can be equally as frustrating as it is disheartening. This week, we look at why your message often fails to capture your audience’s attention and the six principles that will get your message to well and truly stick.

When choosing a school, one of the first questions a prospective parent asks is, “Can I afford the fees?” Having designed a fee calculator which delivers a transparent fee experience to parents while generating valuable enrolment enquires, Founder of Feesable, Anthony McCausland, joins us to discuss the standout insights this data reveals.