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Digital marketing updates and does your school need anti-personas? [podcast #201]
In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark.